Keep Your Web pages Evergreen with Content Marketing
What do your web pages look like? Are they informative, or do they provide the bare minimum? If you’re not taking full advantage of your website content, then you’re missing out on SEO opportunities. Fortunately, Hedge Commercial Capital is here to help.
Create Valuable Content
Search engine algorithms crawl text in search of keywords, but that’s not their only criteria. Web pages with valuable content rank higher on search engine results pages, which is why content marketing is an integral part of any online campaign.
Establish Your Company as an Authority
Additionally, highly informative pages appeal to consumers. Individuals in the research phase of their purchasing journey are more likely to view your links and remember your company when it’s time to buy.
Content marketing works best when paired with other types:
- Social media marketing
- Paid advertising
When you use several techniques to support each other’s efforts, you can build backlinks, which in turn increases your SERP ranking.
Keep Your Web pages Fresh
Content marketing only works when you keep your web pages updated. Algorithms are in a constant state of flux, so you need to adjust your content every few months. Fortunately, Hedge Commercial Capital can help you develop an evergreen approach and renew your content to keep up with the times. To learn more about what our team can do, call us today.