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To say the world of marketing is fast-moving might be the understatement of the century. Priorities can shift on a dime, deadlines are ever-evolving, and best practices are constantly in flux as new platforms become available. For Marketing Directors and Project Managers, keeping a team organized and on task under these conditions can be a major challenge. That said, it’s a critical component to success and deserves attention and effort. It’s rare to have the luxury of being able to take a step back and objectively evaluate your processes, but it’s necessary. Take the time to do it and start with these simple steps.

Set Measurable Goals for a Set Timeframe

Start by looking at whatever the marketing cycle for your industry is. Do you need to set annual, quarterly, or monthly goals? It’s best to avoid weekly or daily ones as it can quickly drag you back into the day-to-day hustle. It’s better to pick a longer timeframe and stick to the big picture.

Brainstorm with your team and identify key goals. Make sure they have metrics attached to them that can be measured. For example, you might want to increase revenue by 10% over a year or increase production by 5% in a quarter. Determine one to three goals, assign a quantifiable goal to each, and put it in writing.

Use a Shared Calendar

There is no shortage of marketing tools and platforms that can help you codify your goals. What is crucial is that everyone on your team can see the calendar and stay on the same page. You may want to hang physical calendars with your goals written on them. It may be more beneficial to take a modern approach and create a cloud-based team calendar that can be accessed and edited online. If everyone has access to the same information, you can take an analog or digital approach, but you must make sure it’s public.

Track Your Progress

The reason a public marketing calendar is essential to success is simple: it helps everyone on the team keep themselves and each other accountable. You may use fun tools like posters with bar graphs or “thermometers” that can be filled in as numbers go up. If you see that numbers aren’t moving in the right direction or on pace, it’s time to circle up and evaluate tweaking your strategy. Sometimes, knowing there is an issue is half the battle.

Are these tactics simple? Sure, but a surprising number of teams ignore them and just try to “wing it.” They do so at their peril. It’s always best for teams of marketers to work off the same information and reference it frequently.