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How to Drive Sales with Ecommerce and Social Media

How to Drive Sales with Ecommerce and Social Media

Social commerce involves the use of social media platforms to market and sell your goods and services. Statistics show that it is becoming increasingly popular, coinciding with the rapid rise in the amount of social media users. For any company that depends on eCommerce, an effective strategy for social commerce is essential. Here are some ideas on how you can use them to drive sales for your company.

Focus on Appropriate Platforms

The demographics of your target audience will determine the social media platforms that are consistent with your brand. Although there is overlap, Facebook, Instagram, TikTok, and YouTube each vary in the audiences they attract and have diverse features that can support your social commerce efforts. If your marketing budget is limited, study these audiences and features carefully before committing your resources.

Use a Personalized Approach

In the modern era of digital marketing, social media platforms possess detailed information about the consumers that use them. Your sales team can take advantage of this information to send personalized suggestions to prospective buyers.

Include User-Generated Content

Besides highlighting attractive images of your products, make your social media sites more relatable by including content created by consumers. User-generated content adds a degree of intimacy to your brand’s social commerce messages.

Provide a Seamless Experience for Shoppers

Streamline the social commerce experience for your customers so they can swiftly and easily proceed from their initial encounter with your message to checkout. Your calls to action should be clear, and there should be direct links to pages where your products can be purchased. To avoid confusion, make the entire process as simple as possible.

Maintain Consistency in Your Message

Be sure to integrate your social media marketing messages across the various platforms. The consistency of your brand profile will inspire loyalty and trust, and this will lead to more sales.

For more advice on using a social commerce strategy to drive sales, get in touch with Hedge Commercial Capital.

Should You Invest in New Website Design?

If your company doesn’t have a professional website design, you’re definitely missing out. These days, even brick-and-mortar stores need an attractive website to appeal to customers. Your website makes the shopping experience of your clients better and helps them find the products or services they need. In a way, a well-designed website is like having a salesperson online 24/7, delivering a great first impression for visitors.

What if you already have a website that you’ve used for many years? In that case, it may be time to think about a professional redesign. Why is keeping your web pages up to date important?

Why Would Businesses Need to Redesign a Website?

If your current website is performing well and meeting your expectations, then you have nothing to worry about. Refreshing your content should be sufficient. When page visits start to slow down, that’s a sign that it’s time to put a new coat of paint on your web pages.

Sometimes, redesigning a website is necessary because you’re just not getting the traffic you need. Perhaps your customer base has changed or your business focus has shifted. Any type of significantly change in your brand identity or the people you’re marketing to, a new website design is smart. Put simply, every aspect of your website needs to be built with your customers in mind.

Another reason to update the design of your website is when customers find the current site confusing. Perhaps you’ve noticed that people struggle to find the right products or pages. New innovations can improve the client experience and help your web pages flow better.

What Are the Benefits of Designing Your Website Again?

Keeping your online presence fresh provides many advantages for your company. The better the website is customized to your specific customers, the more attention it gets. Adding SEO features and attractive content goes a long way toward getting more page visits and potential clients.

A great website increases your online and local reputation. It shows people what your company stands for and why you’re the right choice. You obtain more leads from people that are interested in buying your products. Website design professionals can also help you determine the best ways to nudge visitors to take the next step, such as purchasing your products.

How Can You Decide What Type of Website Design You Need?

Redesigning a website means doing research on your customers and their purchasing habits. Make sure you’re appealing to their specific lifestyles and interests. There are options that provide a great return on investment according to your budget.

Stay Ahead of Your Competitors with these 5 steps

Stay Ahead of Your Competitors with these 5 steps

Competition can sometimes be painful, and businesspeople can moan about it, but one thing is sure. Competition is essential, even fundamental to a healthy economy. As ancient Roman poet Ovid humorously wrote, “A horse never runs so fast as when he has other horses to catch up and outpace.” But getting ahead of “the other horses” in business doesn’t happen by chance. No, it takes a well-developed competitive business strategy.

The Benefits of Competition

The benefits of healthy competition include:

  • Awareness and market expansion. The more competition that exists, the more aware potential consumers are of products and services and that increases market demand. 
  • Higher quality at lower prices. Competition pushes companies to increase quality, and competitive pressures keep prices lower than if there were no competitors. 
  • Consumption increases. Due to higher awareness, higher quality, and lower prices, consumption invariably increases. 
  • Differentiation. Because of trying to separate each brand from others, differentiation and uniqueness exist between brands, expanding consumers’ choices. 
  • Increased efficiency. As companies battle for consumers, their business efficiencies improve. 
  • Customer service and satisfaction. As companies implement their unique features and strive for greater numbers of customers than their competitors, their customer service and satisfaction generally increase.   

Advances against competition don’t take place without a competitive business strategy. 

Why Is It Important to Stay Ahead of Your Competitors

Staying ahead of your competitors can result in more customers, greater sales, increased market share, and higher profits.

Stay Ahead of Your Competitors with These 5 Steps

Staying ahead of your competition requires a competitive business strategy using these five steps:

  • Know your competitors specifically and thoroughly. 
  • Define and know your own customers, their needs, and interests. 
  • Formulate a business and marketing strategy that will differentiate your business. 
  • Hire the best employees and create a strong culture. 
  • Make technology serve you well.   

Seek Expert Financial and Marketing Services Assistance

Contact Hedge Commercial Capital, based in Chicago, Il. We provide a wide variety of sophisticated financing solutions to meet your needs and professional marketing support to drive your success.

When Banks Let You Down, Consider Alternative Financing

When Banks Let You Down, Consider Alternative Financing

Obtaining a loan from a bank can be a difficult experience. First, there is a detailed and often-intrusive application process to wade through. Second, it may take some time for a funding decision to be rendered. And, finally, when all is said and done, you may be denied a loan.

Fortunately, there are other financial products besides loans from a bank available to small businesses. Furthermore, there are other types of institutions that provide these financial solitons.

Common Types of Alternative Financing

A whole spectrum of options is available to small business people today. Here are just a few of the common options that are available:

  • Invoice Factoring. Proceeds from the sale of your unpaid invoices to a funding agency.
  • Merchant Cash Advances. Immediate infusions of working capital into your business that are taken against your future credit card sales.
  • Peer-to-Peer Lending. Peer-to-peer lending, also known as social lending, enables individuals to obtain funding directly from other individuals, thereby eliminating the financial institution as the middleman.
  • Lines of Credit. This is a preset borrowing limit available to your business that can be tapped into at any time.  

Utilize Trusted Lenders

Whenever money is involved, sharks are swimming in the waters. It is important to utilize a funding agent that is viable, operating with integrity, and not promoting a scam. Fortunately, the vast majority are like that.

Be sure to evaluate the following:

  • Does the funding agent have a physical address?
  • How long have they been in business?
  • Have they run afoul of the Better Business Bureau?
  • Can they provide a list of satisfied customers?  

Legitimate lenders know that their success hinges on maintaining a stellar reputation.  These firms take steps to safeguard their own business and that of their customers.

Hedge Commercial Capital Can Help

Hedge Commercial Capital stands ready to help small businesses of all sorts through financial difficulties. Connect with us to find out more about their portfolio of funding solutions.

What to consider when thinking about online lending

What to consider when thinking about online lending

If you are a business owner, you have come across online lending in your quest for funding. This is a form of financing that does not come from traditional banks. Online lending has successful models such as peer-to-peer lending, lines of credit, merchant cash advances, and factoring. This mode of financing gives borrowers plenty of options, unlike in the past. However, as expected, people have concerns about how legitimate online lending is. So before you take it, consider these things mentioned below.

Confirm Physical Address

As much as an online lender operates online, if they are legitimate, they need to have a physical location from where they work. This location needs to be listed on the website. Once you see the location, you can verify whether it is real through Google maps. If you cannot find it, proceed with caution as the business may not be legit.

Check Reviews From Other Entrepreneurs

Reviews from other business owners can give you more information about what an online lender is all about. However, be cautious when it comes to this. Reviews can be faked by either supporters or competitors. Do not solely rely on them to form an opinion.

Research Third-Party Verification of the Lender

Third-party verifications can give you some confidence that this is a legitimate lender. One institution that is quite popular is the Better Business Bureau. Through it, you can check how a business has been rated. An online company that seeks third-party verification shows that it is trustworthy, and you can depend on it for your online lending needs.

Confirm the Website’s Ownership

Running a WHOIS check will only take a few seconds but will give you the information you need. You will learn who owns the site and how long the site has been on. This can let you know if you are really dealing with an online lender or scammer. If you find any registration details questionable, ask the lender for clarification.

At Hedge Commercial Capital, we understand that online lending might not feel straightforward, especially if you are used to traditional forms of lending. That is why we make the process straightforward by giving you all the information you need. Contact us today for your business financing needs.