(855) 558-8433 info@hedgecommcap.com

How Can Keywords Help Your Business?

If you own a business that sells goods or provides services, you know the importance of attracting customers to your business. There are many ways to do this, including buying print and online advertisements, making social media posts, and using website and blog keywords to drive internet traffic to your online presence. Here are some ways that keywords can help your business.

By Enticing Customers

Before you do anything else, you need to be able to catch the attention of potential customers. If you use a keyword in a way that causes it to appear in searches for a certain product or service, you are more likely to be noticed by those who would purchase your products and services. Familiarize yourself with your customer base, and adjust the ways that you use your keywords accordingly. For example, if you sell books, and your customer base skews older, you might want to avoid promoting children’s books or young adult novels in your primary keywords.

By Answering Questions

Once you have the attention of potential customers, you can attempt to answer any questions that they might have about your products and services. In fact, the customer may have found your website because they had a question related to something that you sell, rather than wanting to purchase a product. However, the customer will remember your website as being helpful and informative and may consult your company again when they are ready to make a purchase.

By Allowing You To Compare Metrics

It is helpful for a company to know what products and services are getting the most attention. If you focus on driving traffic to your web page by using a different keyword every month, for example, you can look at which keywords get the most traffic and adjust your overall advertising methods accordingly. If you want to learn even more, you can look at metrics such as which keywords are most likely to result in an online customer purchase.

By Reaching a Local Audience

Although you can reach websites anywhere in the world, many people consult the internet to find places of business near them. If you include the name of your city and other local terms in your keyword, you increase the chances that someone close to you will patronize your business in person.

Being smart about the use of keywords on your website and blog can increase customer traffic and boost your sales.

Banks Are Not The Only Way to Gain Financing For Your Business

Banks Are Not The Only Way to Gain Financing For Your Business

All you Need to Know About Alternative Lending

One crucial aspect of running a business is the need to secure funding. Initially, you may opt to finance your startup from savings or loans from family and friends. However, you need to think outside the box especially if you plan on sustaining growth. In this case, you should consider alternative lending such as Small Business Administration (SBA) loans. Here is a guide on alternative lending.

What is Alternative Lending?

Alternative lending refers to the process of reaching out to nontraditional lenders for financial assistance for your company. Alternative loans were traditionally known as unsecured loans. This has, however, expanded to accommodate marketplace lending and crowdsourcing.

Types of Alternative lenders

Direct private lenders– refers to individuals who use their money to provide grants and offer financial assistance to your business.

Crowdfunding lenders– this entails borrowing money from different individuals to support your business. Mostly used by startups.

Marketplace lenders– allow you to borrow directly from investors thus referred to as peer-to-peer (P2P) lending. Your credit score determines whether you are going to receive funding from marketplace lenders or not.  

Benefits of Alternative Lending Options

The growing popularity of alternative lending is mainly associated with its benefits which include:

Fast turnaround

Simple application process

Flexible loans  

Frequently Asked Questions

Is alternative lending better than conventional borrowing?

Most business people want to know whether they stand to benefit from alternative loans or not. Unlike traditional loans, alternative lending is hailed for having shorter payment terms, flexibility, and faster processing. This is also suitable for individuals that do not qualify for conventional loans.

Which year was alternative lending launched?

Financial experts claim that marketplace lending emerged around 2005. There were also P2P loans available around the same period. This trend mainly emerged due to limitations by conventional banks to fund businesses, especially startups.

Parting Shot

Alternative lending has been resourceful to thousands of businesses in the country. Are you in need of an alternative loan? Get in touch with Hedge Commercial Capital for professional assistance.